PICKING THE CORRECT MARKETING MODEL: COST-PER-INSTALL VS. LEADS GENERATED VS. COST-PER-THOUSAND IMPRESSIONS VS. COST-PER-VIEW

Deciding between which advertising model works best your initiatives can be challenging. CPI focuses with rewarding promoters for each new install, ideal if boosting app visibility. CPL incentivizes obtaining – a great choice for businesses targeting actionable results. CPM, priced per thousand i